March 2017
Magnifeco.com is the digital source for Eco-fashion and sustainable living and has relationships with a wide variety of brands. As the role of the buyer, I developed a 6-month business plan on "white space opportunity" in the untapped market of menswear. I researched vendors and created a completely on-brand merchandise plan for a year-round collection, an SP/SU collection, and an F/W collection. Since Magnifeco uses Shopify as it's selling platform, I created a mock-up Shopify store to recreate the current website and show how our new merchandise would look on the website
Home Page:
Our Venders Tab:
Year Round Merchandise:
F / W 17 Collection:
SP / SU 18 Collection:
The 6-month Buy Plan for new merchandise:
Our target market research for the "white space" opportunity:
Facebook mock-up for Magnifeco Mens:
