D&M Pop Up Shop
In the Visual Merchandising course, my partner Jema Varnie and I proposed a new store layout, promotion, and giveaway for the Pop Up Shop established by the major. We aimed to make as many sales as possible during the one-day event before Mother's Day. We researched and planned every aspect of the event, from the store's layout and flow of customers to the entrance display, signage, marketing strategies, and the giveaway. Our team also created a line of unique products, including succulent pots, wooden and paper cards, and tote bags made in collaboration with a designer. With a strict budget to follow, we kept track of all transactions throughout the day. After the event, we created a final presentation of our results, including our sales figures and proposal PDF, which earned us second place in the course. We utilized Sketch-Up, Adobe Illustrator, and Canva to bring our ideas to life and create a visually appealing and successful event for our customers.
