Retail Store VR Computer Application

In the Visual Merchandising course, my partner and I were tasked with improving an existing company's in-store displays and layout. We researched the target demographic and created a detailed profile to ensure our proposal would resonate with their preferences and shopping habits. We designed the company's most effective in-store displays and layout to optimize traffic flow, using VR technology to create a realistic and immersive experience. Our proposal was presented to the professor, and we received high marks for our thorough research and innovative use of VR technology. As a result, we helped the company improve its in-store experience, increasing customer engagement and sales. Applications used for this project were VR, Canva, and Microsoft PowerPoint.