Co-Branding Design Project: Naadam x SUMAS
In the Sustainable Fashion Design course, I collaborated with the brand Naadam to design a small collection for SUMAS University. The goal was to combine classic preppy university design elements with sustainable materials and manufacturing practices to create a unique collection. Conducted primary and secondary research to identify sustainable manufacturing and design capabilities of the brand Naadam. Developed a sustainable design strategy and created a collection inspired by Coldplay's music video Scientist for the color story, prints, and knitting techniques. Deliverables included a comprehensive report with 20 sustainable design recommendations and a visually stunning presentation created with Google Slides and presented the collection to the hypothetical design and manufacturing team of Naadam and the head of SUMAS University, resulting in a 90% satisfaction rating from stakeholders.
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