Land of Nations

As part of my senior project, I integrated a current cultural, political, or social phenomenon into an existing fashion brand's merchandise campaign while maintaining brand integrity and authenticity. I chose to focus on the issues of Native American appropriation in the fashion industry, the Missing & Murdered Indigenous Women's movement (MMIW), and the impact of human-caused climate change. The resulting collection, Land of Nations, was designed to be sold under the Patagonia brand, featuring four preexisting products adorned with Native American heritage prints and the MMIW logo. The six-month merchandise plan, product allocation, profit and loss statements, omnichannel launch plan, and scaling and growth plan for this collection were carefully developed to ensure successful sales. The group will be sold in Patagonia's stores, on their e-commerce platform, and through the retailer REI's stores and e-commerce platform. The project was created using a variety of applications and websites, including Adobe Photoshop & Illustrator, Edited, Owler, Canva, and Business Insider, and includes detailed metrics on projected sales and revenue growth. The result is a powerful example of how fashion brands can incorporate social and political issues into their product lines while remaining true to their brand values and mission.

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