Sustainable Native American Heritage Men's Catalog

I created a catalog to showcase my brand, the Land of Nations Fall 2019 outerwear collection. Each spread is a different color story with prints inspired by the landscapes of America's National Parks. One item in each spread was created with a partnered Native American organization adjacent to the particular National Park. 30% of the proceeds from that item go towards that organization. I found the pieces online to make the clothing and then recolored each item in Photoshop to speak to my consumer and brand identity. I then researched the fabric contents, the price points, and the certification needed to keep to my brand identity. These spreads were created with Photoshop and InDesign. Each spread has its own story, explaining the inspiration for the pieces and the organization we have partnered with, usually an indigenous company near or on the National Park. All products are made from recyclable, repurposed material, and 90% of our products can be recycled. All products are Fair Trade Certified, and my company is Cradle to Cradle Gold Certified.

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