7Weaves Social Media & Outreach Consultant

As a SUMAS graduate, I completed the Capstone course, where I collaborated with 7Weaves Social to apply my consultancy skills to a sustainable project. The central management question was "How can 7Weaves expand its market beyond India through social media?" and the two research questions were "How can 7Weaves leverage Instagram and storytelling to increase visibility?" and "How can 7Weaves communicate its value proposition to potential customers?" I conducted interviews, surveys, observations, and extensive desk research on the current Instagram algorithm, 7Weaves Social's Instagram engagement analytics, hashtags, layouts, and color stories to answer these questions. I also surveyed a small group of European luxury designers to understand how they find their textile suppliers. My proposals included the redesign and organization of 7Weaves' social media accounts, the creation of two Instagram accounts, optimized timing of posts, rewritten biographies, link tree links, highlight recommendations, overall esthetics of grids, color stories, storytelling video ideas, and how to use their archive of videos and photos effectively. I delivered a professional presentation using Canva and submitted a comprehensive research report via Google Docs to the Founder of 7Weaves and the Director of Design. Through my expertise in sustainable business and social media strategy, I was able to provide actionable recommendations that aligned with 7Weaves' sustainability goals and effectively communicated their unique value to potential customers.

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