Banca IFIS Diversity & Inclusion Marketing Research

Our consultant group for the Sustainable Marketing course at my Master's level recently completed a project for Banca IFIS, an Italian Bank that sought to shift toward diversity and inclusion. The project aimed to address the new challenges that arose with this shift, explicitly examining how D&I campaigns could affect the bank's reputation. Our team also investigated how other banking institutions in Europe and America handled this subject and advertised this aspect of their operations. To tackle this problem, we adopted a rigorous methodology and analyzed brand reputation and how to assess it. We then benchmarked Banca IFIS against other companies, examining their approaches to D&I campaigns. We developed a matrix based on our research results that detailed the issues and recommended how Banca IFIS could improve its D&I campaigns. Our deliverables included a comprehensive research paper created on Google Docs and a professional presentation on Google Slides. We presented the findings and recommendations to Banca IFIS's Marketing department staff, who were impressed with the depth of research and thoughtful advice. Our project helped Banca IFIS develop more inclusive and diverse strategies and positively impacted the bank's reputation.

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