Marketing Communications Consultant

As a marketing and communications consultant for the Milan-based sustainable luxury outerwear brand ZeroBarraCento, I spearheaded a project to optimize their marketing and communications strategy. The project aimed to capture two of their largest markets: GEN X (35-55 years old) and Baby Boomers (55-75 years old) in Northern Europe, covering Italy, Germany, France, Belgium, Austria, the Czech Republic, and Switzerland. Our objective was to understand the purchasing tendencies of these age groups and provide recommendations to improve market penetration. Our team conducted extensive market research on consumer behavior to achieve this, identifying the best ways to appeal to these target groups. Through a comprehensive analysis of market trends, we recommended specific communication strategies and tactics that would effectively reach these demographics. Additionally, we examined the brand's online presence and recommended particular changes to optimize its website and e-commerce strategy to increase direct-to-consumer transactions and overall profitability. Our research culminated in a detailed report and presentation using Google Docs and Slides, outlining our findings and recommendations. The information included a market analysis, communication strategy, and optimization recommendations. Our presentation detailed our research and insights with data-driven metrics and actionable advice that ZeroBarraCento could implement immediately. Our project resulted in actionable insights that enabled ZeroBarraCento to optimize its marketing and communications strategy to effectively reach and engage its target demographic, increasing sales and profitability.

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