Lululemon v. Athleta Research & Proposal Project

In my Analysis of a Product course, my team conducted extensive research comparing Lululemon and Athleta, focusing on identifying the white space for Lululemon. We discovered that Lululemon's lack of sustainability initiatives would put them at a disadvantage compared to Athleta. To address this gap, we developed a sustainable capsule collection for Lululemon, using eco-friendly fabrics and sustainable packaging and designing in-store displays and social media marketing campaigns. We aimed to help Lululemon stay competitive in the sustainable fashion market by launching a successful sustainable capsule collection. To measure success, we surveyed Lululemon's customers to gauge their interest in the sustainable capsule collection to achieve a 70% positive response rate. We also aimed to increase Lululemon's sustainability score by 20 points in the B Corp certification. Our deliverables included a research report, a comprehensive marketing plan, and a visual merchandising proposal, all created using Google Slides. We also presented our findings and recommendations to the class and received positive feedback from our professor and peers.

Part One: Researching and Comparing Lululemon & Athleta